This project involved the redesign of an existing museum logo for a dinosaur museum located in Australia. The logo was designed to reflect a playful attitude, while capturing the likeness of a dinosaur (raptor) while maintaining a minimalist approach. As the museum is primarily catered to children, the curving lines in tandem with the misaligned swath of colour help to hint at the target audience of the museum.
Both a colour and black & white version of the logo were created with the use of a single Pantone for low-cost production. This design can easily be modified and applied to a plethora of paraphernalia, allowing for versatility in its application.
Process Work
